USPS Products & Services
At USPS, we offer the following products and services that help you harness the power of digital and the authenticity of physical channels to win more voters and increase your campaign return on investment.
Every Door Direct Mail
With the Every Door Direct Mail® (EDDM®) service, you can work to reach potential voters who support you or your cause while saving money on lists and delivery costs. It’s like canvassing neighborhoods door to door but letting the U.S. Postal Service do it for you.
The Informed Delivery® feature makes mail a part of consumers’ daily digital routines. The same way people check news, apps, and emails every day, users can now receive digital previews of their household’s incoming letter-sized mail. An Informed Delivery interactive campaign has even more benefits, with digitally enhanced elements providing consumers with an engaging experience.
The Informed Visibility® feature is a mail data gold mine that offers near real-time reporting data as your political mail travels within the mail stream so you know where it is every step of the way. Tracking your mail campaigns from end to end can lead to greater efficiency by helping you plan, execute, and time your messaging across channels.
Retargeted Mail and Marketing Automation
With programmatic technology, companies can now see what actions customers take on their site and use that information to send personalized direct mail 24–48 hours after the interaction. That means mail is sent while your brand and products are top of mind.
Direct mail can be an incredibly effective marketing tool, helping your brand stand out from the crowd and driving your customers to act. And with the U.S. Postal Service teaching you all the ins and outs, you’re sure to become an expert in no time.