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Benefits of Direct Mail

Know what mail can do. And know it can do more

Nothing takes your campaign message door to door like direct mail. That’s why it continues to prove itself as the perfect platform for winning campaigns.

Direct mail initiates voter action by delivering micro-targeted and personalized messages. It’s measurable. It can be hard-hitting and uninterrupted. It’s an ideal channel to drive voters to engage with your digital and social efforts.

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TAILOR YOUR MAIL

for more hard-hitting uninterrupted messages.

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FORGE PERSONAL CONNECTIONS

using your campaign’s big data.

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SELECT THE RIGHT MEDIUM

with anything from postcards to more elaborate pieces.

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MEASURE AND TRACK YOUR ROI

to see what works and what might work better.

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REACH EVERY HOUSEHOLD

knowing that 79% of households either read or scan advertising mail sent to their households.1

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TELL YOUR STORY

with vivid, unique pieces that tangibly engage the senses.

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USE A CHANNEL CUSTOMERS TRUST

more than any other marketing medium.2

CASE STUDY:

How targeting prior voters with strong local messaging made a significant difference in the outcome of a swing district election.3

The goal: To elect Beth Bernstein, a Democratic candidate for the South Carolina House District 78, who was up against long-term incumbent Joan Brady.

The strategy: In addition to using other messaging channels, the Bernstein campaign sent eight direct mailpieces targeted to the following groups:

  • 8,608 households with at least one person who voted in the 2008 or 2010 elections, minus hard Republicans
  • New registrants

The messages focused on Bernstein’s platform as the candidate who best understood the needs of the common voter. The mailpieces were able to zero in on important issues in the campaign, including ethics reform and the best ways to improve the state’s economy and schools.

The results: Voters responded well to the targeted messaging and elected Bernstein with 56.3% of the vote.

FOOTNOTES

  1. 2012 USPS Household Diary Study
  2. Epsilon Channel Preference Study, 2012.
  3. “Case Study: Beth Bernstein for South Carolina House District, 78” Wampold Strategies. www.wampoldstrategies.com

Call in the experts

Let a USPS® Direct Mail Representative show you how direct mail can power your campaign.

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