How to Effectively Leverage Direct Mail to Build Authentic Connections

Since 2016, the United States Postal Service has conducted post-election research and developed joint white papers with the American Association of Political Consultants (AAPC). In this seventh joint white paper, we are including insights from our most comprehensive research to date, including both quantitative and qualitative components, to provide a strategic roadmap for how to use direct mail effectively in political campaigns as the decade continues to unfold.
This snapshot of public sentiment taken in the aftermath of the 2020 election gave us a deeper insight into how to use direct mail as part of a larger campaign strategy to reach people where they are, as they are, in order to inspire action.


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