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Digitally-Advanced Mail

See how direct mail can be the spark that initiates voter action, and how it continues to prove itself as one of the most engaging and effective channels for winning political campaigns

DIRECT MAIL CAN BE A POWERFUL TOOL IN YOUR POLITICAL CAMPAIGN

Not only is direct mail a proven backbone for digital experiences, it is a unique platform that enables you to micro-target constituents and measure campaign results to better inform future campaigns.

Political campaigns are a lot like business brands in that they both seek to drive engagement and maximize ROI.

hands coming out of envelopes

Brands with a compelling message or offer that link direct mail and digital can expect a 10 to 30 percent uplift in conversion when combining the two channels.

Richard Rushing
Former Sr. Director of Digital Strategy at Epsilon

DIRECT MAIL ACTIVATES DIGITAL EXPERIENCES

With the ever-expanding use of technology, many constituents are now turning to digital channels for their political news and information. Social, mobile, and search engines have become key players in reaching and engaging both mass and targeted audiences. Direct mail as part of an omni-channel campaign can play a big role in propelling voters toward digital experiences.

Why does omni-channel campaigning work? Using a variety of media channels—from mobile to print to online ads—can help stave off the standard or expected trailing response rate of voter campaigns. This strategy can result in upticks or surges, allowing you to extend your reach and strengthen your message’s impact.

Digitally enabled direct mail can be highly effective because it:

  • Merges tangible and digital elements that can stimulate the recipient’s senses while instantly delivering relevant information.
  • Breaks through the political “noise” to effectively engage voters.

Call in the experts

Let a USPS® Direct Mail Representative show you how direct mail can power your campaign.

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