DIGITALLY ADVANCED MAIL
See how direct mail can be the spark that initiates voter action, and how it continues to prove itself as one of the most engaging and effective channels for winning political campaigns.
DIRECT MAIL CAN BE A POWERFUL
TOOL IN YOUR POLITICAL CAMPAIGN
Not only is direct mail a proven backbone for digital experiences, it is a unique platform that enables you to micro-target constituents and measure campaign results to better inform future campaigns.
Political campaigns are a lot like business brands in that they both seek to drive engagement and maximize ROI.
Brands with a compelling message or offer that link direct mail and digital can expect a 10 to 30 percent uplift in conversion when combining the two channels.
— RICHARD RUSHING, FORMER SR. DIRECTOR OF DIGITAL STRATEGY AT EPSILON
- Merges tangible and digital elements that can stimulate the recipient’s senses while instantly delivering relevant information.
- Breaks through the political “noise” to effectively engage voters.