Nearly 4 in 5

How Political Mail Influences Generation X and Baby Boomers

What actions do Baby Boomers take when they open political mail? What is the preferred political ad platform for Generation Xers?

Generation X (ages 36 to 51) and Baby Boomers (ages 52 to 71) represent a significant target for political campaigns, together accounting for 57% of eligible voters. The two populations are more likely to turn out to vote (61% for Gen X and 69% for Boomers in the 2012 election) than younger voters (46% turnout in 2012). Campaigns during election season deploy multiple advertising channels to communicate messages and inspire action. One strategy that has shown great success in reaching and persuading voters, according to a recent survey from the USPS® and Summit Research, is political mail. Download this infographic on the results of the survey showcasing how political mail influences Generation X and Baby Boomers.

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