Political Mail Influences Younger and Older Millennials
What’s the difference between younger Millennials (18 – 25 years old) and older ones (26 – 34 years old) in how they react to political mail?
Political mail is more likely to motivate younger millennials (ages 18-25) than older ones (26-34) to visit a candidate’s website, social media, and to serve as a reminder of when and where to vote, according to a survey from the USPS® and Summit Research. Older millennials, on the other hand, are more likely to be inspired by political mail to have a conversation about a campaign with family and friends, and to regard political mail as a “comfortable” and “familiar” source of information. Download this infographic on why the often overlooked strategy for millennials— direct mail—has considerable value in reaching these important voters.