MAIL IS FACTUAL AND TRUSTWORTHY
0
of Black Americans

agree that the direct mail they received was the most memorable form of political advertising, compared to 50% of all Americans.

0
of Black Americans

agree that direct mail tends to include more facts than other types of political advertising, compared to 59% of all Americans.

0
of Black Americans

trust direct mail more than political advertising on TV, compared to 50% of all Americans.

MAIL STANDS OUT AND PIQUES CURIOSITY
0

Of Black Americans agree that direct mail is harder to ignore than online or TV, compared to 53% of all Americans.

0

Of Black Americans agree that the direct mail they received drove them to search online for more information, compared to 48% of all Americans.

0

Of Black Americans found the direct mail they received to be very or somewhat informative, compared to 55% of all Americans.

MAIL FUELS ACTION
0
of Black Americans

report that direct mail sent to their home had a big impact on their opinions of political candidates, compared to 70% of all Americans.

0
of Black Americans

would take action after receiving a mail piece, including 1 in 3 (34%) that would share or discuss the mail piece with family or friends, compared to 25% of all Americans.

THE OPPORTUNITY: Power of the Black Vote

Black Americans represent a significant share of the electorate in the battleground states, with one-third living in the nation’s most competitive states:2

  • Arizona
  • Florida
  • Georgia
  • Iowa
  • Michigan
  • North Carolina
  • Ohio
  • Pennsylvania
  • Wisconsin
What people are saying
[Campaigns] often put minority voters, specifically Black voters, [in one political] category, as opposed to acknowledging that you actually have to talk with Black voters because there are a lot of younger Black voters who aren’t registered [with a specific party yet].”
– Political Consultant
“[Campaigns should] make sure that [they] portray [Black] families right. Make sure [they] also show [Black] families because at times the media has portrayed us as not having a family unit.”
– Black American
“You can tell that our [Black] designers [know how to] put their heart and soul in these mail pieces. So, making sure that you have designers who [understand] your campaign, your mission and [have a shared] sense of purpose. I think having a team that definitely understands the mission and doesn’t just see this as a job [is important].”
– Political Consultant
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