Survey Findings Highlight Political Mail’s Persuasive & Motivating Impact on Voters
In the heat of this election year, campaigns are looking to break through the clutter and deliver key information to their targeted voters that will drive action
USPS® RECENTLY CONDUCTED A SURVEY TO SEE WHAT ROLE POLITICAL MAIL PLAYS DURING THE FINAL PUSH OF THE CAMPAIGN CYCLE:
There are three key findings significant to campaigns from this survey:
- Swing voters are more likely to rate political mail as helpful than TV or digital ads.
- Interest in early voting is notably high, but the majority of voters do not know the relevant deadlines and would look to political mail for answers.
- A majority of millennials have been living at the same address long enough—and checking their mailbox frequently enough—to be good targets for political mail.
As reinforced by this survey, political mail continues to be an impactful and indispensable communications tool for campaigns of all sizes.
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