The Direct Mail Winner’s Book

Understanding what it takes to win

The United States Postal Service® joined forces with the American Association of Political Consultants (AAPC) to hear from AAPC member political mail consultants on best practices for winning campaign strategies. The Winner’s Book illustrates the newest tools, technologies and advice to maximize direct mail impact. The book includes expert perspectives and trends in political mail; an award winning direct mail piece from the AAPC Pollie Awards; and Postal Service mail tools that capture the attention of and motivate targeted voter groups.

The Winner’s Book is a must-have this election season.