Connecting to Voters Whitepaper

How to Deliver a Personal Touch During Times of Uncertainty

The American Association of Political Consultants (AAPC) and the United States Postal Service® have developed an election guide based on both quantitative and qualitative research we have conducted over the past few election cycles, including post-election voter surveys in five states, a consultant survey from this year, and consultant tips and testimonials.

In this sixth joint whitepaper, we show how direct mail reaches voters where they currently are to introduce candidates and issues with exceptional depth and memorability, how direct mail establishes trust with voters, how direct mail effectively complements efforts to share political information through other channels, and how direct mail can help ensure that voters cast their ballots.

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