Stay informed with the latest insights
Introducing the all-new Deliver The Win article hub. Check back regularly as we chronicle the current political sphere, the future of campaigning, and the role of direct mail.
Go to the Article HubYour source for all things campaign mail
At USPS, we provide resources and services for political leaders like you—to help your campaign stand out and deliver your message. Explore our collection of trending thought leadership to see how mail encourages voters to take action.
Campaign Mail Primer
We’ve created a set of three new assets that provide an in-depth analysis of voter insights, mail innovations, and how your campaign can best leverage direct mail throughout the entire election cycle.
Looking for more research and reports?
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The Campaign Mail Handbook
Get the handbookLearn to harness the power of campaign mail to drive tangible action.
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Campaign Mail Planner
Create your planTake a short questionnaire to get your custom direct mail action plan.
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Campaign Mail 101
Start the TutorialTake a course on how to create an integrated direct mail campaign that engages voters.
Expert Advice: Optimizing Your Direct Mail Strategy
Discover how industry pros drive success with direct mail in this three-part video series.
Watch the Videos
How to Tackle Campaign Challenges with Direct Mail
Learn how to turn challenges into opportunities with our latest post-election research.
Read the White Paper
Informed Delivery User Interactive Map
See the number of registered Informed Delivery users by state and ZIP Code™ areas.
Explore the MapWhy mail?
Mail is the foundation for any campaign. It leverages existing daily mailbox habits and reaches voters where they live. Not only is mail a powerful political communications tool, it also mobilizes voters. It’s a credible, memorable, and engaging channel. And when it’s integrated with digital, it creates an impactful experience that wins more voters.
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of voters still check their mailbox at least 4 days a week.1
- Summit Research and KRC Research post-election survey on behalf of the Postal Service™ from November 2022 through January 2023.