Strong campaigns start with mail

New to direct mail or need a refresher?

Let’s cover the basics of an effective campaign.

What you’ll learn

WHY MAIL

Stand out from the crowd

Political campaigns are more competitive than ever. With the constant surge of messages, voters are feeling overwhelmed and are becoming more selective about what they engage with, making it harder to break through. That’s where mail shines.

56 percent

of voters trust mail more than any other political advertising channel.1

64 percent

of political consultants say mail is the most educational channel.1

79 percent

of marketing execs rank mail as their best-performing channel.2

Read more about today’s political landscape and how mail can help your campaign stand out and reach more voters.

Get the Handbook

INTEGRATING CHANNELS

Sync your message

Direct mail works best when it’s part of a larger strategy. By integrating it with other channels, you can increase their effectiveness and create a unified, targeted campaign that engages voters across multiple touch points.

Reinforce

messaging from TV, digital, and social to boost recall.

Time

mailings to coincide with important campaign milestones.

Create

authentic, credible connections that digital ads can’t match.

Learn how to effectively motivate voters with the right strategy.

Read the White Paper
A pair of hands holding a smartphone, viewed from the back, with fingers positioned as if typing or scrolling.

CREATING A CAMPAIGN

Bring it to life

Creating a successful political mail campaign takes strategy, creativity, and precision. From the Informed Delivery® feature to retargeted mail, the right tools and technology can help you deliver consistent data-driven messaging that drives voter engagement—all the way to Election Day.

Know

your audience and decide the purpose of your mail piece.

Captivate

with attention-grabbing visuals and clear calls to action.

Optimize

your campaign with USPS® mail innovations.

From design to delivery, get a step-by-step look at how to create your own direct mail campaign.

Take the Tutorial

BUILDING A PLAN

Chart Your path

Every campaign is unique. But each one should start with a clear, actionable plan. From defining your objectives to identifying key voter segments, it’s critical to ensure every element of your campaign works together to achieve the best possible results.

Take a short quiz to get an action plan tailored to your unique campaign needs.

Create Your Plan

Align

deployment with key moments in the election calendar.

Build

a budget that factors in an integrated media mix.

Leverage

voter insights to customize messaging, visuals, and timing.

An isometric illustration of a blue bar graph with a red arrow trending upward, indicating growth or progress.

REFINING RESULTS

Analyze and measure

Performance isn’t a one-time effort—it’s a process of continual refinement. Each campaign is an opportunity to learn and improve, so you’re always building toward stronger results. Refining your approach helps ensure your next campaign is even more impactful than the last.

Track

key performance indicators like response rate and conversion rate.

Conduct

A/B testing on design, messaging, and calls to action.

Examine

post-campaign reports to identify wins and improvements.

See how post-campaign data can help identify opportunities to improve communication efforts.

Read the Article

Get expert help

Let a Mailpiece Design Analyst (MDA) help you design your mail piece and return envelopes to USPS standards. Email an MDA for support at [email protected] or call the MDA Support Center at 855-593-6093.