Strong campaigns start with mail
New to direct mail or need a refresher?
Let’s cover the basics of an effective campaign.
WHY MAIL
Stand out from the crowd
Political campaigns are more competitive than ever. With the constant surge of messages, voters are feeling overwhelmed and are becoming more selective about what they engage with, making it harder to break through. That’s where mail shines.
of voters trust mail more than any other political advertising channel.1
of political consultants say mail is the most educational channel.1
of marketing execs rank mail as their best-performing channel.2
Read more about today’s political landscape and how mail can help your campaign stand out and reach more voters.
Get the Handbook
INTEGRATING CHANNELS
Sync your message
Direct mail works best when it’s part of a larger strategy. By integrating it with other channels, you can increase their effectiveness and create a unified, targeted campaign that engages voters across multiple touch points.
Reinforce
messaging from TV, digital, and social to boost recall.
Time
mailings to coincide with important campaign milestones.
Create
authentic, credible connections that digital ads can’t match.
Learn how to effectively motivate voters with the right strategy.
Read the White Paper
CREATING A CAMPAIGN
Bring it to life
Creating a successful political mail campaign takes strategy, creativity, and precision. From the Informed Delivery® feature to retargeted mail, the right tools and technology can help you deliver consistent data-driven messaging that drives voter engagement—all the way to Election Day.
From design to delivery, get a step-by-step look at how to create your own direct mail campaign.
Take the TutorialBUILDING A PLAN
Chart your path
Every campaign is unique. But each one should start with a clear, actionable plan. From defining your objectives to identifying key voter segments, it’s critical to ensure every element of your campaign works together to achieve the best possible results.
Take a short quiz to get an action plan tailored to your unique campaign needs.
REFINING RESULTS
Analyze and measure
Performance isn’t a one-time effort—it’s a process of continual refinement. Each campaign is an opportunity to learn and improve, so you’re always building toward stronger results. Refining your approach helps ensure your next campaign is even more impactful than the last.
Track
key performance indicators like response rate and conversion rate.
Conduct
A/B testing on design, messaging, and calls to action.
Examine
post-campaign reports to identify wins and improvements.
See how post-campaign data can help identify opportunities to improve communication efforts.
Read the ArticleGet expert help
Let a Mailpiece Design Analyst (MDA) help you design your mail piece and return envelopes to USPS standards. Email an MDA for support at [email protected] or call the MDA Support Center at 855-593-6093.