Research Center
Browse our collection of in-depth political research that includes handbooks, white papers, tutorials, and more.
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35 results
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NEW
The Persistent Power of Direct Mail in…
Optimize direct mail with data-driven insights for campaigns to deliver maximum impact.
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NEW
Informed Delivery® Feature
Turn mail into an omni-channel experience for voters—and an opportunity for insights.
Download the sell sheet -
NEW
Mailing Promotions & Incentives
Make the most of your budget with exclusive and limited-time savings.
Download the sell sheet -
NEW
Every Door Direct Mail® Service
Deliver targeted messaging to entire ZIP Code™ areas without a mailing list.
Download the sell sheet -
NEW
Informed Visibility® Tool
Leverage mailing insights to deliver cross-channel messaging at the perfect time.
Download the sell sheet -
Engage a Shifting Electorate With Direct…
Develop a winning campaign strategy with our latest post-election research.
Read the white paper -
Industry Advice: Optimizing Your Direct…
Get tips from three direct mail experts to help boost your campaign results.
Watch the Videos -
How to Tackle Campaign Challenges with…
Discover how direct mail can solve challenges through tailoring, timing, and targeting.
read the article -
Dive into Campaign Headquarters
Meet the unique characters driving the campaign and discover who’s who on your team.
Watch the video -
Campaigns that Connect
See how a coordinated omni-channel strategy can help you reach voters at every possible touch point.
Read the infographic -
Campaign Mail Planner
Take a short questionnaire to get your custom direct mail action plan.
Create your plan -
Informed Delivery® User Interactive Map
See the number of registered Informed Delivery users by state and ZIP Code™ areas.
Explore the map -
Campaign Mail 101
Take a course on how to create an integrated direct mail campaign that engages voters.
Start the tutorial -
The Campaign Mail Handbook
Learn how to harness the power of campaign mail to drive tangible action.
Download the ebook
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The Growing Impact of Direct Mail
Get election insights and a look at direct mail’s role in the future of campaigning.
Read the white paper -
Direct Mail Isn’t…Like Anything Else
See how mail can help your campaign stand out.
Watch the video -
The Direct Mail Effect with Voters
Learn how to effectively use direct mail with other advertising channels.
Read the white paper -
Demographic Profile Factsheets
Learn how to authentically reach diverse voters with mail.
read the webpage -
Delivering Authenticity
Foster connections and build relationships that go well beyond Election Day.
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Connecting to Voters
Deliver a personal touch during times of uncertainty.
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The Year of More
Read about key political media trends so you can reach a new generation of voters.
Get the infographic -
Informed Visibility Feature for Political…
Align your digital communications with direct mail delivery to connect voters to your campaign.
Read the white paper -
The Shifting Voter Mindset
See what makes young voters tick and why direct mail is the way to reach them.
Download the ebook
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Building Trust with Voters
Find out why voters still trust mail in a time of heightened skepticism.
Read the white paper -
Understanding Your Voters
Explore four electorate profiles and the opportunities to reach and engage them.
Read the infographic -
The Media Mix
Understand how direct mail influenced voters’ attitudes toward elections.
Read the white paper -
Reaching Women Voters
Learn about how women interact with political mail and the best ways to reach them.
Read the white paper -
The Direct Mail Winners Book
Get best practices for winning campaign strategies.
Download the ebook
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Political Mail and Millennials
Learn about the Millennial mindset on direct mail.
Read the white paper -
The Credibility Factor
See what one high profile race tells us about winning elections.
Read the white paper
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Voters and Mail: 5 Insights to Boost…
Understand American behaviors and attitudes toward mail and what it means for campaigns.
Download the presentation -
Mail’s Persuasive & Motivating…
See why direct mail tops TV and digital ads.
Download the flyer -
Political Mail Influences Younger and…
See how mail inspires younger and older Millennial voters.
Get the infographic -
How Political Mail Influences Generation…
Find out what motivates Gen X and Boomers.
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Every Door Direct Mail Service
Boost your campaign as you reach households across the country.
Visit the webpage
