Direct Mail Isn’t…Like Anything Else

0:00
[Soft, upbeat music plays as white text appears on a blue background: “Direct mail isn’t… like anything else”]

0:05
[Text reads: “Direct mail isn’t email”]

0:08
[Birds sing. Illustrated scene of a man looking quizzically at a mailbox in the grass with clouds above him.] 

[A male “Announcer” voice speaks over the scene as the young man inspects the mailbox.] 

ANNOUNCER: Every voter has a mailbox. Unlike email, there's no Delete key—

[The man comically contorts himself around the mailbox post as he inspects it, peering into the mailbox and putting his whole head inside of it to see envelopes and a colorful red, white, and blue mailpiece.]

ANNOUNCER: —no matter how hard you look. Direct mail connects like nothing else.

0:19 – 0:23
[The man looks pleasantly surprised to see the mailpiece and smiles as he takes all the mail from the mailbox in his hands and walks off screen.]

ANNOUNCER: In fact, half of voters say mail helps them decide how to vote.

[On a blue background, white text reads: “Direct Mail isn’t social media”]

[Illustrated scene of a male USPS mail carrier with a mail bag on his shoulder and mail pieces in his hand as he walks on a path toward the viewer.]

0:27
ANNOUNCER: This is Carl, a USPS mail carrier.

0:30
[A large blue hand appears at the bottom-right of the screen. Carl dodges as hand flicks a finger in a scrolling motion.]

ANNOUNCER: It’s hard to scroll past Carl, but who’d want to?

0:34
[Carl approaches the voter from earlier in the video, who is standing on his porch. Carl hands the mail to the voter, who happily takes it. They wave to each other as they walk away.]

ANNOUNCER: Most Americans are happy to get their mail—and half said direct mail was the most memorable form of political advertising.

[On a blue background, white text reads: “Direct Mail isn’t a digital ad”]

0:45
[An illustrated female USPS mail carrier holds a mail bag on her shoulder as she walks towards three anthropomorphic hands, each scowling and forming into a wagging “no” gesture.]

ANNOUNCER: Here's Sandy on her mail route—and these are ad blockers.

[Sandy continues, passing directly through one as she makes her way to the voter and hands him a small bundle of mail. The hands appear surprised and indignant.]

ANNOUNCER: They work on digital ads, but Sandy is real, just like the mail she’s delivering to voters, and more than half of them trust mail over online ads.

1:00
[On a blue background, white text reads: “Direct Mail isn’t a TV commercial”]

1:04
[Illustrated scene of a home interior. A commercial plays on a TV and a small stack of mail sits on the chair in front of the TV. A woman eats as she walks from the kitchen into the room.]

ANNOUNCER: This is a TV commercial, but Mia is in the kitchen because she really wanted a snack.

[Mia takes the mail in her hands as she sits in the chair.]

ANNOUNCER: Over here is today's mail, waiting patiently.

[Mia looks at the mail as the TV drones behind her.]

ANNOUNCER: Half of voters agree: direct mail is just harder to ignore than TV.

1:19
[On a blue background, white text reads: “DeliverTheWin.com”]

[ANNOUNCER] Make direct mail part of your campaign.