Infographic 2016

Political Mail Influences Younger and Older Millennials

Political mail is more likely to motivate younger millennials (ages 18-25) than older ones (26-34) to visit a candidate’s website, social media, and to serve as a reminder of when and where to vote, according to a survey from the USPS® and Summit Research. Older millennials, on the other hand, are more likely to be inspired by political mail to have a conversation about a campaign with family and friends, and to regard political mail as a “comfortable” and “familiar” source of information. Download this infographic on why the often overlooked strategy for millennials— direct mail—has considerable value in reaching these important voters.

Download the Infographic PDF (2 MB)