How to Tackle Campaign Challenges with Direct Mail

The American Association of Political Consultants (AAPC) and the United States Postal Service^® are releasing a joint white paper with detailed and informed analysis from 2023 election research to provide actionable insights as a resource for campaigns. The report highlights three unique challenges and experiences of campaign consultants through survey results and in-depth interviews. Post-election voter surveys were also conducted following key bellwether gubernatorial and mayoral elections to measure current perceptions of political advertising channels. Our research can serve as a guide on how the voter relationship with direct mail can be the solution to the challenges campaigns are facing through tailoring, timing, and targeting.