White Paper 2024

How to Tackle Campaign Challenges with Direct Mail

The American Association of Political Consultants (AAPC) and the United States Postal Service® are releasing a joint white paper with detailed and informed analysis from 2023 election research to provide actionable insights as a resource for campaigns. The report highlights three unique challenges and experiences of campaign consultants through survey results and in-depth interviews. Post-election voter surveys were also conducted following key bellwether gubernatorial and mayoral elections to measure current perceptions of political advertising channels. Our research can serve as a guide on how the voter relationship with direct mail can be the solution to the challenges campaigns are facing through tailoring, timing, and targeting.

Download the White Paper PDF (8.59 MB)