Reaching Women Voters

Connecting With Women Voters Through The Mail

The majority of eligible voters are women1, and this midterm election cycle has more women running for office than ever before2. Reaching women voters is clearly important to any campaign. To uncover the emerging trends among women voters for this midterm cycle, in the days immediately following the Virginia gubernatorial election, on November 7-9, 2017, the American Association of Political Consultants (AAPC) and the United States Postal Service® joined forces and commissioned a survey of 900 Virginia voters, including 611 women voters. This handout reveals how the women surveyed interact with political mail and offers some tips on the best ways to reach female voters.



  1. United States Census Bureau: Electorate Profiles: Selected Characteristics of the Citizen, 18 and Older Population – United States
  2. Center for Responsive Politics report, "Women March onto the Ballot in 2018," on