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At USPS, we provide resources and services for political leaders like you—to help your campaign stand out and deliver your message. Explore our collection of trending thought leadership to see how mail encourages voters to take action.
Resources for your next campaign
Ready for what’s next? Discover a curated collection of resources and expert guidance designed to empower your direct mail planning and help your campaign prepare for the future.
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How to Tackle Campaign Challenges with Direct Mail
Download the white paperLearn how to turn challenges into opportunities with our latest post-election research.
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The Campaign Mail Handbook
Get the handbookLearn to harness the power of campaign mail to drive tangible action.
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Campaign Mail 101
Start the TutorialTake a course on how to create an integrated direct mail campaign that engages voters.
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Expert advice: Optimizing your direct mail strategy
Discover how industry pros drive success with direct mail in this three-part video series.
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Demographic profiles: How to reach voters with authenticity
Understand how to reach and engage influential voting groups with personalized direct mail.
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Informed Delivery® User Interactive Map
See the number of registered Informed Delivery users by state and ZIP Code™ areas.
Explore the MapWhy mail?
Mail is the foundation for any campaign. It leverages existing daily mailbox habits and reaches voters where they live. Not only is mail a powerful political communications tool, it also mobilizes voters. It’s a credible, memorable, and engaging channel. And when it’s integrated with digital, it creates an impactful experience that wins more voters.
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of voters still check their mailbox at least 4 days a week.1
- Summit Research and KRC Research post-election survey on behalf of the Postal Service™ from November 2022 through January 2023.