The Direct Mail “Winner’s Book”
The United States Postal Service joined forces with the American Association of Political Consultants (AAPC) to hear from AAPC member political mail consultants on best practices for winning campaign strategies. The Winners Book illustrates the newest tools, technologies, and advice to maximize direct mail impact. The book includes expert perspectives and trends in political mail; an award-winning direct mail piece from the AAPC Pollie Awards; and Postal Service™ mail tools that capture the attention of and motivate targeted voter groups. The Winners Book is a must-have this election season.