How to Reach Hispanic Voters: Make it Authentic

Insights from recent research conducted on behalf of the United States Postal Service highlight how Hispanic and Latino voters are a complex and diverse electorate with the power to influence the outcome of elections across the United States. An effective and culturally relevant approach is the difference between resonating and connecting with voters – or not. Authenticity, attention to detail, and culturally-rooted design are key for maximum impact with this audience. Read our fact sheet to learn more about how to authentically reach Hispanic Voters.


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