Your USPS Source for All Things Political Mail

It’s never been more crucial to cut through the political noise and engage your constituents. At USPS, we provide resources and services for political leaders like you—to help your campaign stand out and deliver your message to voters in the most effective way. Explore our collection of trending thought leadership to see how mail encourages voters to take action.

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Delivering Authenticity

See how enacting relevant, targeted messaging throughout an election cycle can make a lasting impression and foster relationships with diverse audiences.

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Getting Started

Best practices relating to digital integration, tracking, and more. Learn more

Political Mail FAQs

Quick answers to your questions about political mail. Get answers

USPS Products & Services

Offerings that allow you to track, measure, and optimize your mailings. See all

USPS Resources

Other USPS sites that feature more ways mail can enhance your campaign. Go now

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The Shifting Voter Mindset

The voter landscape is constantly evolving. It’s getting younger and more diverse. This paradigm shift has ushered in a new era of political campaigning and is having major implications on how new generations follow and engage in politics. Check out the research on what makes young voters tick and see how the credibility of direct mail can help deliver the win for your campaign.

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Why mail?

Mail is the foundation for any campaign. It leverages existing daily mailbox habits and reaches voters where they live. Not only is mail a powerful political communications tool, it mobilizes voters. It’s a credible, memorable, and engaging channel. And when it’s integrated with digital, it creates an impactful experience that wins more voters.

forty seven percent

of voters said political mail had an impact on their voting decision.1

  1. Summit Research post-election survey on behalf of the Postal Service™ among 821 actual Florida voters and 803 actual Ohio voters, conducted immediately following the midterm elections (November 6-11, 2018).