The Direct Mail Effect with Voters
A Guide from the 2021 Virginia Elections on How to Effectively Build Integrated CampaignsDownload
It’s never been more crucial to cut through the political noise and engage your constituents. At USPS, we provide resources and services for political leaders like you—to help your campaign stand out and deliver your message to voters in the most effective way. Explore our collection of trending thought leadership to see how mail encourages voters to take action.
A fun animation that shows how mail can stand out in your next campaign.
A Guide from the 2021 Virginia Elections on How to Effectively Build Integrated Campaigns
Learn how to reach diverse voters with mail authentically.
Best practices relating to digital integration, tracking, and more. Learn more
Quick answers to your questions about political mail. Get answers
Offerings that allow you to track, measure, and optimize your mailings. See all
Other USPS sites that feature more ways mail can enhance your campaign. Go now
Learn how Direct Mail stands out as a campaign outreach tactic – and should be included as part of an integrated campaign.
Mail is the foundation for any campaign. It leverages existing daily mailbox habits and reaches voters where they live. Not only is mail a powerful political communications tool, it mobilizes voters. It’s a credible, memorable, and engaging channel. And when it’s integrated with digital, it creates an impactful experience that wins more voters.
of voters said political mail had an impact on their voting decision.1