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Delivering Authenticity
See how enacting relevant, targeted messaging throughout an election cycle can make a lasting impression and foster relationships with diverse audiences.
Download PDF (7 MB)Your USPS Source for All Things Political Mail
It’s never been more crucial to cut through the political noise and engage your constituents. At USPS, we provide resources and services for political leaders like you—to help your campaign stand out and deliver your message to voters in the most effective way. Explore our collection of trending thought leadership to see how mail encourages voters to take action.
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Delivering Authenticity
Foster connections and build relationships that go well beyond Election Day. More
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Connecting to Voters
Deliver a personal touch during times of uncertainty. More
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The Shifting Voter Mindset
The voter landscape is constantly evolving. It’s getting younger and more diverse. This paradigm shift has ushered in a new era of political campaigning and is having major implications on how new generations follow and engage in politics. Check out the research on what makes young voters tick and see how the credibility of direct mail can help deliver the win for your campaign.
Download PDF (5 MB)Why mail?
Mail is the foundation for any campaign. It leverages existing daily mailbox habits and reaches voters where they live. Not only is mail a powerful political communications tool, it mobilizes voters. It’s a credible, memorable, and engaging channel. And when it’s integrated with digital, it creates an impactful experience that wins more voters.
of voters said political mail had an impact on their voting decision.1
- Summit Research post-election survey on behalf of the Postal Service™ among 821 actual Florida voters and 803 actual Ohio voters, conducted immediately following the midterm elections (November 6-11, 2018).