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Introducing the all-new Deliver The Win article hub. Check back monthly as we chronicle the current political sphere, the future of campaigning, and the role of direct mail.
Go to the Article HubYour source for all things campaign mail
At USPS, we provide resources and services for political leaders like you—to help your campaign stand out and deliver your message. Explore our collection of trending thought leadership to see how mail encourages voters to take action.
Campaign Mail Primer
We’ve created a set of three new assets that provide an in-depth analysis of voter insights, mail innovations, and how your campaign can best leverage direct mail throughout the entire election cycle.
Looking for more research and reports?
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The Campaign Mail Handbook
Get the handbookLearn to harness the power of campaign mail to drive tangible action.
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Campaign Mail Planner
Take a short quiz to get your custom direct mail action plan.
Coming soon
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Campaign Mail 101
Take a course on how to create an integrated direct mail campaign that engages voters.
Coming soon
The Growing Impact of Direct Mail
Get election insights and a look at direct mail’s role in the future of campaigning.
Read the White Paper PDF (7 MB)Why mail?
Mail is the foundation for any campaign. It leverages existing daily mailbox habits and reaches voters where they live. Not only is mail a powerful political communications tool, it also mobilizes voters. It’s a credible, memorable, and engaging channel. And when it’s integrated with digital, it creates an impactful experience that wins more voters.
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of voters still check their mailbox at least 4 days a week.1
- Summit Research and KRC Research post-election survey on behalf of the Postal Service™ from November 2022 through January 2023.