October 30, 2023

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Is your campaign taking advantage of AI-driven data?

If not, here’s why you should be.

Artificial Intelligence is no longer a futuristic sci-fi fantasy. It’s here and everyone is talking about it. AI can be a valuable tool for your 2024 campaigns. Here’s why…

The days of putting a one-size-fits-all campaign message out there and expecting it to land are over. To win over today’s skeptical voters, your campaign needs to make a connection. The kind that drives shifts in perception and action. This requires data. Not just any data, but targeted and meaningful insights that can sway your constituents.

We all know that data is a crucial tool for campaigns. But sifting through troves of complex data to find those drilled down, actionable nuggets can be time-consuming and cumbersome.

This is the power of AI. It’s like having a data sleuth at your fingertips.

AI gives your campaign a deeper understanding that traditional data aggregation doesn’t provide.

Traditional data aggregation collects, organizes, and structures data. AI takes it a step further by using advanced algorithms to extract insights, uncover patterns, and make predictions.

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What AI has to offer your campaign.

It’s all about breaking it down.

AI can analyze extensive amounts of data from voter records and profiles, demographics and geographics, polling statistics, social media posts, etc. to give your campaign:

  • Valuable insights into voter behavior, preferences, sentiment, and other patterns that can inform your strategies.
  • Microtargeted predictions on the likelihood of engagement from specific voters so you can focus your resources on the most receptive audiences.

Voter sentiment analysis can be a game changer.

One of AI’s superpowers is that it can detect and analyze voter sentiment to help your campaign understand public opinion toward your candidate, policies, or specific topics. How does it work? AI pulls data from social media conversations or any text posted on the internet, giving you visibility into how voters are reacting to your messaging online that you can then use to optimize your campaigns.

AI is revolutionizing the way campaigns communicate with voters through direct mail.

With its ability to analyze data, segment audiences, and personalize content at scale, AI can help your campaign use direct mail to reach the most relevant voters and optimize your campaigns in real time by tracking responses.

The bottom line is that AI is here to stay. It’s a valuable tool for political campaigns. And those that take advantage of it now as the 2024 election cycle heats up, are better poised for victory.

Disclaimer: Customers should consult their own legal counsel regarding legal issues surrounding the use of generative AI

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Want to get started?

Contact a USPS® Rep to learn how AI can impact your direct mail campaigns.

Contact a USPS Rep