The United States Postal Service created Deliver The Win to help political campaigns maximize their voter outreach through one of the most powerful mediums—direct mail. This website highlights ongoing shifts in the political landscape, voter insights, the latest trends in political media, and more. It also showcases USPS® mail tools and technologies that break through the media clutter, so campaigns can reach constituents with their message at the right time, in the right place.
WHAT WE FEATURE
Political media is constantly evolving—from how voters receive and engage with messages to how campaigns are run. We dig deep to provide new and innovative ways to help increase campaign effectiveness and return on investment (ROI).
It’s important to connect with your target audience on a personal level. But how can you ensure that your message will resonate with today’s voters? We examine the shifting electorate and smart ways to expand your campaign reach.
Want more expert insights?
The Value of Direct Mail
As voters become more politically engaged, it’s crucial for you to ensure that your campaign message is reaching them where they are, and through the most credible channels. Direct mail is a targeted, digitally compatible channel for campaigns looking to stand out and make an impact. Voters and political consultants agree: Mail has the power to create a memorable experience that grabs attention and sparks action.
1/2 of Americans say mail was the most memorable form of political advertising they saw in the recent election.1
2/3 of political consultants who use direct mail say it effectively delivers information about candidates.2
Where to Begin
We’ve got everything you need to get started with political mail. Learn best practices relating to digital integration, tracking, mail processing, reporting, and more. Or you can explore our products and services and take advantage of our expertise to help you deliver the win.Get Started with Political Mail
70% of Americans say mail impacted their opinions about candidates.1
Political Mail Experts
From your first introduction to constituents to voter turnout on election day, choosing the right channels is the key to delivering the win. As the political media world becomes more crowded and oversaturated, people are tuning out. That’s where we come in. You can count on our supportive network of sales professionals and political ambassadors to help you engage voters and reach your campaign goals.
- All data sourced from research conducted on behalf of the Postal Service™ by Summit Research and KRC Research from November 2020 through February 2021. The research includes post-election voter surveys and focus groups as well as insights from a political consultant survey and in-depth interviews.
- KRC Research online survey sent to the full AAPC mailing list (about 1200 individuals); 101 AAPC members sent responses from Jan. 9 to Feb. 13, 2020.