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Explore our recent articles that feature the latest trends and insights shaping the political landscape and campaign mail.

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28 results
Candidate speaking in front of a group with their hands up to ask questions.

Make a connection that converts voters to donors

Learn how direct mail’s credibility and precise targeting can help your campaign make an authentic connection that drives voters to support your campaign.

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5 direct mail power moves to help you win big in 2026

Get actionable strategies and tips to set your direct mail campaigns up for success in the midterms.

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Man pulling a piece of mail out of an open compartment mailbox.

The science of touch: Why physical channels create deeper voter connections

Learn how direct mail can help your campaign connect online and offline interactions to create memorable, omni-channel experiences that drive voters to act.

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Two women and a man holding out an “I Voted” sticker on the tip of each of their fingers.

Mail’s value across the 2024 election cycle: part 2

Leverage valuable 2024 post-election research to gain insights that can help empower your 2025/2026 campaigns to deliver the win.

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Close up of a hand putting a mail ballot into a return envelope that says “vote” on front.

Mail’s value across the 2024 election cycle

Tap into the latest election research to learn tactics that can empower your mail campaigns to connect with voters, sway their opinion, and deliver the win.

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Turn expert advice into winning campaign strategies

Watch the expert videos and learn how your campaign can realize direct mail’s full potential to reach voters on a deeper level and deliver the win.

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A birds-eye view of Gen Z students socializing in small groups, symbolizing the importance of being strategic about reaching and mobilizing young voters.

Turn campaign data into a roadmap for the future

See how post-campaign data can help identify opportunities to better tailor, target, and time your communication efforts in the next election cycle.

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Woman smiling while reaching out her arm and making a peace sign with her fingers.

Your key to authentically connecting with voters: Understanding them

Discover key voter demographic insights and how direct mail can help your campaign make an authentic voter connection that drives action.

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Woman standing next to a voting booth smiling and holding an “I voted” sticker.

It’s down to the wire

Learn three effective ways to maximize your Get Out The Vote (GOTV) efforts and minimize voting barriers to help your campaign deliver the win on November 5th.

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Dice with outlines of people on them, some in red and some in blue.

How to convert undecided voters into campaign supporters

Now is the time to target undecided voters and drive them to act. Learn why direct mail is a powerful ally to help your campaign win their vote.

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Three balls balancing on wood planks.

It’s crunch time: How to break through and deliver the win

Learn how direct mail can help your campaign overcome voter skepticism and get actionable tips that can help your campaign optimize mail to earn their vote.

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Close up of a hand holding a remote aimed at a TV screen with multiple streaming service options.

Turn your CTV ads into an omni-channel experience

Learn how CTV ads coordinated with direct mail can help campaigns create omni-channel experiences that keep voters engaged and informed.

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Is your ad spend measuring up?

Learn why monitoring campaign performance is key to maximizing your ad spend and how direct mail can enable visibility and voter engagement.

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Close-up image of a hand holding a pen while filling out a mail-in ballot.

Put your down-ballot campaign on the radar this November

Learn why using trusted and reliable channels like direct mail can empower your campaign to target voters and make an authentic connection that moves voters to action.

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Rev up your 2024 campaigns with the latest voter research

Discover key learnings from exclusive 2023 post-election research and how direct mail can help you leverage these insights to connect with voters and deliver the win.

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Abstract image of graph bars and people representing first-party data.

Is your campaign ready for the third-party cookie crumble?

Find out why first-party data is even better than third-party when it comes to voter engagement. And learn three effective ways to capitalize on first-party data using direct mail.

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Woman smiling while casting a vote in a booth.

Are you leaving votes on the table?

Learn why Millennials and Gen Z voters are key to delivering the win in 2024. And why political mail is a powerful vehicle to help your campaign make a connection that earns their trust—and their vote.

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Headshot photo collage of baby boomer and Gen X aged male and female voters.

Why baby boomer and Gen X voters need to be on your 2024 campaign radar

Discover how to authentically connect with boomer and Gen X voters based on their demographic profiles to earn their vote.

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Collage of three political consultants, each representing a different campaign persona.

What’s your campaign persona?

Find out which persona you are and how direct mail can help you reach and connect with voters in a way no other medium can. 

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Choosing the best channels for your campaign starts with a plan

Discover how aligning your political ad channels to your campaign priorities can be your winning ticket to influence, engage, and activate voters.

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Blurred image of a woman smiling and pointing with an “I Voted” sticker on the tip of her finger in focus.

The growing influence of Hispanic and Latino voters

Hispanic and Latino voters make up a large portion of today’s electorate. Find out how your campaign can connect authentically with this key voter bloc in 2024.

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Close up of hands holding a smartphone.

Why digital enhancements are your winning ticket to voter engagement in 2024

Learn how integrating digital enhancements like augmented reality into your mail campaigns can help you deliver an engaging voter experience that drives action.

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Close up of a woman’s hands holding a campaign mail piece promoting a candidate.

Your ads may be your first and last chance to sway voters

Discover copy and design best practices that can help your campaign make an impact with voters—and how digitally integrated direct mail can help you deliver the win in 2024.

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Silhouettes of four people in front of an American flag waving in the wind.

Do You Really Know Who Your Voters Are?

Find out how creating in-depth voter profiles can help your campaign create personalized communications that influence voters and drive action.

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Hundreds of red, white, and blue balloons floating in the air in front of the U.S. Capitol Building dome.

The Three “T” Strategy for a Winning Campaign

Learn why timing, tailoring, and targeting are critical to making that all-important voter connection, and how direct mail can integrate this trifecta for your campaign.

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Abstract image of connected data waves.

Is your campaign taking advantage of AI-driven data?

Find out why AI is a valuable tool for your 2024 campaigns to help you analyze voter sentiment and reach the most relevant audience.

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Why a voter-driven media mix is critical to your campaign success

Discover how to optimize your campaign media strategy to maximize your impact; And learn how you can meet voters where they are with direct mail.

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Close up of an American flag illustration on the sidewall of a row of voting booths.

How to turn midterm election research into a win in 2024

Discover how the latest voter research can inform your campaigns to help you connect with voters and drive action in the coming election cycle.

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