Is your ad spend measuring up?
Learn why monitoring campaign performance is key to maximizing your ad spend and how direct mail can enable visibility and voter engagement.
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Article Hub
Explore our recent articles that feature the latest trends and insights shaping the political landscape and campaign mail.
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16 results
Put your down-ballot campaign on the radar this November
Learn why using trusted and reliable channels like direct mail can empower your campaign to target voters and make an authentic connection that moves voters to action.
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Rev up your 2024 campaigns with the latest voter research
Discover key learnings from exclusive 2023 post-election research and how direct mail can help you leverage these insights to connect with voters and deliver the win.
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Is your campaign ready for the third-party cookie crumble?
Find out why first-party data is even better than third-party when it comes to voter engagement. And learn three effective ways to capitalize on first-party data using direct mail.
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Are you leaving votes on the table?
Learn why Millennials and Gen Z voters are key to delivering the win in 2024. And why political mail is a powerful vehicle to help your campaign make a connection that earns their trust—and their vote.
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Why baby boomer and Gen X voters need to be on your 2024 campaign radar
Discover how to authentically connect with boomer and Gen X voters based on their demographic profiles to earn their vote.
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What’s your campaign persona?
Find out which persona you are and how direct mail can help you reach and connect with voters in a way no other medium can.
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Choosing the best channels for your campaign starts with a plan
Discover how aligning your political ad channels to your campaign priorities can be your winning ticket to influence, engage, and activate voters. And learn tactics to help make your direct mail campaigns more effective.
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The growing influence of Hispanic and Latino voters
Hispanic and Latino voters make up a large portion of today’s electorate. Find out how your campaign can connect authentically with this key voter bloc in 2024.
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Why digital enhancements are your winning ticket to voter engagement in 2024
Learn how integrating digital enhancements like augmented reality into your mail campaigns can help you deliver an engaging voter experience that drives action.
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Your ads may be your first and last chance to sway voters
Discover copy and design best practices that can help your campaign make an impact with voters—and how digitally integrated direct mail can help you deliver the win in 2024.
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Do You Really Know Who Your Voters Are?
Find out how creating in-depth voter profiles can help your campaign create personalized communications that influence voters and drive action.
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The Three “T” Strategy for a Winning Campaign
Learn why timing, tailoring, and targeting are critical to making that all-important voter connection, and how direct mail can integrate this trifecta for your campaign.
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Is your campaign taking advantage of AI-driven data?
Find out why AI is a valuable tool for your 2024 campaigns to help you analyze voter sentiment and reach the most relevant audience.
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Why a voter-driven media mix is critical to your campaign success
Discover how to optimize your campaign media strategy to maximize your impact; And learn how you can meet voters where they are with direct mail.
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How to turn midterm election research into a win in 2024
Discover how the latest voter research can inform your campaigns to help you connect with voters and drive action in the coming election cycle.
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